At Mitsubishi Electric we have introduced a totally new approach to the way in which we work with air conditioning contractors – one that truly differentiates us.
Unlike some other programmes, ours is not solely focused on financial incentives. It's primary focus is on delivering the highest possible standards in both equipment supply and workmanship. When combined, with new, more efficient ways of working together, the financial benefits generate themselves. The Mitsubishi Electric Partner Programme is uniquely based upon an agreed set of documented standards for Installation, Commissioning and Maintenance - assuring the ultimate customer of a professional level of service and support from Mitsubishi Electric and their Partners. The following three points help to summarise our new approach:
Our approach is very much standards-based. We consider this to be marketing-leading and good for everyone. The end-user will know what standard they can expect, and everyone else knows what to work towards.
Having researched and reviewed the way we interact with our contractor customers, we have created a range of unique business methods that are designed to make day-to-day business easier.
We're investing heavily into Relationship Development Funds. As the name suggests, these funds grow and accrue as a result of partner activity and can be utilised to help our Partners improve and expand.
In today's world however, technical standards alone are not enough. As market leaders, we feel that we must also look at the standards we adopt in the way we do business. We consider Health and Safety issues and Corporate Social Responsibility (CSR) policies to be just as important to the end-user. This is why that, in addition to adhering to our technical standards our Partners are required to uphold given Health & Safety issues and to abide by a set of CSR principles.
The Mitsubishi Electric Partner Programme is inclusive and open to all qualifying companies, large or small. Using the world-renowned Mitsubishi Electric brand, we will train, facilitate and promote all qualifying companies as part of our aim to drive the industry forward.